It’s a Women’s WorldThe Men Just Don’t Know it Yet |
By Luciana P. Fellini |
Per i suoi estimatori, Chanel N° 5 è l’essenza della femminilità perfettamente raccolta in una bottiglietta dalle linee essenziali. Nell’ultima originale campagna pubblicitaria del marchio, il messaggio è stato affidato ad un testimonial maschile, Brad Pitt.
Dopo tutto una donna indossa un profumo anche per il proprio uomo. In questi giorni a Milano, quasi ad ogni fermata del tram, è esposto il volto sognante di Pitt e le adolescenti non perdono l’occasione di mettersi in posa per una foto con sfondo l’affascinante attore che guarda la stazione del tram. Così Chanel, simbolo del fascino femminile, innova fortemente il messaggio pubblicitario affidando all’uomo – che People incorona come il il più sexy del mondo – un profumo che di volta in volta è stato associato al volto di Catherine Deneuve, Nicole Kidman, Marion Cotillard e Audrey Tautou.
La brillante intuizione di Joe Wright, i cui precedenti lavori includono due spot per Coco Mademoiselle con l’attrice Keira Knightley, è al centro della campagna che fin dall’inizio è stata avvolta nel più assoluto segreto. Daltra parte Chanel N° 5 è stato introdotto nel mercato in modo rivoluzionario e proposto da subito come la fragranza ispirata a pura estetica, lontana da qualsiasi tendenza.
La chiave del successo per tutti questi anni è quella di essere un profumo semplice e raffinato al tempo stesso e tutt’oggi resta icona di femminilità assoluta. Questo messaggio si conferma nel puro stile del marchio e nella nuova campagna pubblicitaria. “al di la delle emozioni e della astratta bellezza”, afferma Brad Pitt in una intervista, “viene evocato ciò che è senza tempo, l’essenza della donna.”
Traduzione a cura di Anna Vespa.
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To its wearers, Chanel N°5 is the essence of femininity perfectly encapsulated in a square-cut bottle. In the brand’s latest advertising campaign, it chooses to throw all caution to the wind … by getting a male spokesmodel.
Yes it’s true and I say “oh la la” ! As one who has worn Channel #5 her entire life. I just love it. After all don’t we
Wear Perfume in part for our men.
I am in Milan and the add with his face branding Channel is literally on every tram stop. Yesterday I spotted for at least the tenth time, young teen girls posing up against his photo to have a friend photograph her with Brad handsome and dreamy looking backdrop at the tram station.
Channel the essence femininity and allure has stepped out the traditional box of advertising and done the unthinkable. One of world’s sexiest men is now making history by being a male spokesman for a women’s Cologne.
Who knew, who could imagine that Brad Pitt would follow in the steps of Catherine Deneuve, Nicole Kidman, Marion Cotillard and Audrey Tautou. Shot by Joe Wright – whose previous works include two Coco Mademoiselle commercials with actress Keira Knightley – this campaign has been shrouded in secrecy since it was announced earlier this year.
“What’s important to remember about Chanel N°5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic, and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was during it’s inception. Chanel N°5 has always been the most iconic women’s fragrance.
“The beauty of its success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign ; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit,” said Pitt in a press statement.
Great written article! I like that this column crosses over for both men and women in fashion and also that it makes the person over 35 feel a part of fashion! English men love fashion
Great written article! I like that this column crosses over for both men and women in fashion and also that it makes the person over 35 feel a part of fashion! English men love fashion
Great written article! I like that this column crosses over for both men and women in fashion and also that it makes the person over 35 feel a part of fashion! English men love fashion